Electronic Shelf Edge Labels (ESL)

Nationwide ESL rollout and support

We enable the deployment of ESLs at scale, delivering nationwide project management, sourcing and installation to overcome cost and complexity.

Installation & Deployment

We deliver nationwide ESL installation. Our proven rollout approach ensures consistent and scalable deployment with minimal disruption to trading.

Technical Integration

Integration with core retail systems means price, promotion and product data updates flow automatically from central systems to shelf edge in each store.

Proven at Scale

Through our partner solutions, our deployments can support thousands of stores and manage millions of items across various global environments, including retail.

Ongoing Maintenance

In addition to installation, We have the capacity and expertise for ongoing ESL maintenance, including battery replacement cycles.

Talk to our team about your electronic shelf edge label needs. Talk to Us

Electronic Shelf Edge Labels (ESL)

We enable the deployment of ESLs at scale, delivering nationwide project management, sourcing and installation to overcome cost and complexity.

Installation & Deployment
We deliver nationwide ESL installation. Our proven rollout approach ensures consistent and scalable deployment with minimal disruption to trading.
Technical Integration
Integration with core retail systems means price, promotion and product data updates flow automatically from central systems to shelf edge in each store.
Proven at Scale
Through our partner solutions, our deployments can support thousands of stores and manage millions of items across various global environments, including retail.
Ongoing Maintenance
In addition to installation, We have the capacity and expertise for ongoing ESL maintenance, including battery replacement cycles.
Talk to our team about your electronic shelf edge label needs. Talk to Us

Benefits of Electronic Shelf Edge Labels

Experienced nationwide project management & installation ensure ESL rollouts are delivered at scale
Instant, centralised price updates improve pricing accuracy
Reduced manual ticket changes, lower paper use whilst low-power displays help cut operational costs.
Long-term efficiency and labour savings typically outweigh the initial ESL investment

When you partner with us to support your business, we:

01 Listen & Learn  
Understanding your business objectives, challenges and technology landscape.
02 Assess & Analyse  
Reviewing systems,  infrastructure, cloud readiness  and team capability.
03 Plan & Prioritise
Creating a clear, actionable project plan with priorities, timelines and measurable outcomes.
04 Deliver & Support 
Guiding your transformation journey, from quick wins to major cloud or system migrations.

FREQUENTLY ASKED QUESTIONS

What are the operational benefits of ESLs?

Electronic labels improve pricing accuracy, ensure promotional compliance and significantly reduce the time spent on manual ticket changes. They also enable faster price updates, clearer shelf-edge communication and better alignment between online and in-store pricing.

How should retailers plan an ESL rollout in-store?

Successful deployments require site surveys, infrastructure checks, clear rollout scheduling and staff training to support adoption. Barron McCann’s proven project management approach minimises disruption and ensures consistent installations across nationwide store estates.

Can ESLs integrate with pricing, ERP and product data systems?

Yes, ESL platforms can integrate with core retail systems such as ERP, pricing engines and product information management tools. This ensures price, promotion and product data updates flow automatically from central systems to shelf edge in each store.

What maintenance do ESL systems require?

ESLs are low maintenance but require ongoing monitoring, periodic battery replacement and support for network or hardware issues. Barron McCann provides field support and maintenance services to keep estates performing reliably over time.

What security and network considerations are involved?

ESL networks must be securely configured to protect pricing data and integrate with existing store infrastructure. Proper network design, device management and access controls help ensure reliable, secure operation across the estate.

OUR ACCREDITATIONS